LinkedIn Ads is one of the most effective lead generation tools. Nowadays, businesses are forced to work harder to provide their users with valuable experiences and create relevant content that keeps their audience engaged.
This article will take you deep into the best strategies that businesses can use in their ads to generate leads and target audiences for business success.
Benefits of LinkedIn Ads for Lead Generation
Why LinkedIn Ads outperform other social media ads? The desired user intent is already present. People log into this platform to be up to date with the latest information in their industry. If your company offers solutions to their needs, LinkedIn is the medium to get their attention.
Share more valuable content
“Content is king” is a phrase we’ve heard many times, and it’s true for LinkedIn ads as it is for blog posts. Below is a list of best practices for LinkedIn ads:
- Sponsored content is better represented with images
- Include call-to-action phrases
- Choose the formula that will attract your target audience
- Be consistent as this builds trust
- Always offer consumers more
- Create ads that grab your audience’s attention.
Treat your Linkedin ads with special care. To get something in return, you need to offer something valuable to your audience. Engage your audience with interesting, educational or inspirational content, not sales-focused content. You also need to create content for your brand to build authority without selling that product or service.
Use Call-to-action
Having a clear call to action (CTA) is one of the most important aspects of a successful ad campaign. To get the most out of LinkedIn campaigns, you’ll need to make sure your CTA is aligned with your main goal and not overly complicated.
Choose an appropriate ad format
There are five ad formats you can choose from in LinkedIn’s ad campaign manager: banner ad, carousel ad, video ad, message ad, and conversation ad.
To create enticing ads that generate leads, we recommend the following best practices for LinkedIn ads.
- Best LinkedIn Ad Formats:
- Banner Ads – We recommend including some text in the banner image, but be careful not to clutter the space. You need to make sure that the text is quickly perceived and has the necessary contrast between the background and the text to make it easier to read.
- Carousel Ads – Use between 3 and 5 banners to create an engaging ad. We also encourage advertisers to follow the AIDA model for each banner. The AIDA model consists of 4 main parts: awareness, interest, desire, and action.
- Video Ads – For video ads, the best practice is to keep the video under 30 seconds to engage your audience. Also, make sure that the first 5 seconds include interesting content to get the user to watch your video.
- Message Ads – Include a branded image or logo to make your message feel more personal. Also, use personalization such as the user’s first name or company.
- Conversation Ads – Set up multiple CTA buttons with links to relevant content or website pages. You can choose up to 5 CTA buttons per message
Use Lead Gen forms
Using Lead Gen Forms in combination with your ad messages provides you with a quick connection with the customer, without forcing users to leave LinkedIn to fill out the form on your site. LinkedIn Lead Gen Forms instead automatically populate the form with lead data with a click of a button, reducing the chances of user churn and often improving conversion rates.
You can also integrate LinkedIn Lead Gen forms with email marketing software so that all leads are saved to your customer list. This helps you keep up with incoming leads and allow you to create lead marketing funnels where you send relevant content to potential customers by email and prompt them to purchase your service or product.
Target your ads to specific audiences
LinkedIn Ads allows you to target demographics to target the most relevant people by job title, company name, industry, experience, and more. Use all the appropriate segmentation tools available to create audiences that convert. A well-targeted campaign can lead and a higher return on ad spend (ROAS).
We also advise you to install the LinkedIn Insights Tag on your website. This can help you create audiences and track conversions from LinkedIn ad campaigns.
The Insights Tag may require a technical person to integrate it into your site, we are ready to help you with the configuration of the tag.
Measure ad performance
Measure conversions from your LinkedIn ads to optimize your campaigns. There are many metrics you can measure on LinkedIn, these include:
• Implementations
• Conversion rate
• Cost of realization
•Number of potential customers
• Cost per lead
• Impressions and reach
You can also combine the data in the LinkedIn Campaign Manager section with data from the LinkedIn Insights Tag for a comprehensive analysis of your campaign. With the Insights Tag, you’ll be able to track important events on your site, such as: whether a user using your website form after clicking on your lead generation ad.
LinkedIn is the perfect tool to increase your visibility online, allowing you to share content and build relationships with new potential clients. This increases engagement with your business and generates new opportunities for you.
If you’re looking for support with your LinkedIn ad, don’t hesitate to contact us.