Many online business owners think that it is easy to drive website traffic. Although most website development and online store development professionals assure that attracting organic traffic is more difficult, it is, on the other hand, completely free and creates trust in customers. However, the more difficult task is to keep the customers on your website. The majority of your potential customers who come to your website leave before ever looking at your other pages.
Visitors who leave after viewing only one page will have a higher bounce rate. Unfortunately, this also results in less traffic when the page is closed immediately before it has even loaded. The strategies in this post will help you keep customers engaged longer, resulting in more page views and lower bounce rates.
What is a bounce rate?
When it comes to your website’s bounce rate, this is the proportion of visitors who “bounce” or leave the site before visiting more than 1 page. If your bounce rate is too high, you don’t have a compelling landing page to encourage the user to stay on your website and explore the rest of your content.
There are a number of ways that can cause a visitor to leave your website without completing the action you want them to take.
- Clicking on a link that takes visitors to a different website
- Close the current window or tab
- Enter a new web address
- Using the “Back” button to leave the website
- The currently active session expired due to server errors
Here it is time to mention that there are two types of dropout rates: good and bad.
If your bounce rate is low, it means that your site visitors had a positive experience and reached what they were looking for. A poor bounce rate on the other hand means a low level of interest from visitors who leave your site quickly.
Strategies and techniques to get more pageviews that will significantly reduce bounce rates :
Speed up your website loading speed
You might think that the bounce rate is due to the content or design of the website. However, it’s possible that visitors to your site will leave before they ever have a chance to read your content. Visitors leave your website if it takes too long to load or if it takes more than two to three seconds. This is true for both mobile and desktop visitors.
Increasing your website speed will benefit your user experience, total page views, and your site’s SEO ranking.
To get you started on the right foot, take a load speed test to find out how fast your site is right now.
The first step to improving your website faster is to understand how it is currently performing.
Hosting and incorrect cache settings on your website can be the most common causes of poor performance.
Use internal links
Internal links lead from one page on your website to another. In addition to SEO, internal linking helps build and strengthen the structure of your site. One of the best methods to minimize your website’s bounce rate while increasing page views is to implement an internal linking strategy. Internal links are those that point to relevant, pre-existing material on your website.
Additionally, internal links help with site navigation, spread links between websites, and keep visitors engaged while allowing Google to crawl your site.
Having a strong content marketing plan is critical to improving your website’s internal links. Also, don’t overdo anchor text or link to top-level pages, make sure all image links have Alt attributes, and use auto-link plugins on your website.
Add search capability to your website
Internal search allows users of your site to perform a Google-style search for the information they are looking for on your site.
Most of your potential customers will use the search box on your website to find the information they need before moving on to another site entirely.
Show related products, posts or pages
When someone reads your content and you don’t tell them what to move to the next page or post, they will most likely leave your blog. You can entice a user to read another article on your site by providing a list of similar posts or other popular posts. It’s a smart idea to use this strategy to keep readers on your site.
Set external links to open in a new tab
When you link to other sites, you not only gain ranking power but also develop relationships with the owners of those other websites. This is a great technique to improve the relevance and value of your material. Including links to useful external resources in your article is not only good for your readers, but it’s also good for your SEO.
External links, on the other hand, should be treated with extreme caution due to the fact that they cause your visitors to leave your site, greatly increasing the bounce rate.
Strategically position ads
Internet users are annoyed by intrusive ads, as they often prevent them from reading the content. However, this does not mean that all ads should be removed.
Alternatively, look for a place where they can be seen without interfering with the reading process by placing the ads strategically. It can be on the left or right side, or it can be inserted between paragraphs.
Make sure the popup window doesn’t take up the entire screen if you want to use it.
Conclusion
Your website needs to attract serious traffic if you want to be noticed among the rest. Also, 70% of visitors who leave your website never return. That’s why it’s so important to have a way to contact them if they decide to leave your site without ever coming back. Creating an email newsletter and adding a web push notification to your website are the best ways to achieve this. Having a well-optimized website will benefit your business in many ways.
We hope these guidelines will help you get good traffic to your website while reducing your bounce rate.
