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Why WordPress websites rank better in Google search results

One of the best sources of web traffic is search engines. A website found on the first page of search engine results page (SERPs) can attract thousands of people to your website. SEO is an important element of any company’s digital marketing strategy. So when choosing a website CMS, consider SEO optimization and how easy the platform itself is to optimize.

You need to consider the searchability and visibility of your website, and which content management system (CMS) would best support this. This is where WordPress comes into the limelight. WordPress is one of the best CMS for SEO and considering what WordPress has to offer, we totally agree with that.

In this post, we’ll look at what makes WordPress the perfect SEO platform and how using it for your website can help you rank better in the SERPs.

SEO friendly themes

You can use WordPress to build any type of website. Thanks to developers and themes written for good SEO optimization, with the right strategy you can easily achieve page 1-3 ranking in search results.

Themes can be useful in different situations. For starters, a good theme will ensure that your site uses the proper HTML structure, which ensures that your technical SEO is taken care of.

Good web design for your site affects whether and how long visitors stay on your site. Both are quality indicators for Google and will impact your search results.

Functional permalinks

URLs on your website are called permalinks. When you’re in your WordPress dashboard, it’s easy to change your permalinks. Just go to the settings and select the desired format.

It would be good to look like this:  https://example.com/?p=123  by default. But it is highly recommended to customize it. A syntax like  https://example.com/page-title/  is preferable for search engines and your readers, who should be able to understand the content of your post just by looking at the link.

Link keywords are an important ranking element, and excellent permalinks can improve the click-through rate (CTR) of your posts in search engines. Link CTR is also a Google ranking indicator. When you get fewer clicks than expected, Google will push you down the rankings, while sites with high CTRs move up.

You may also get less traffic from other sources, including social media if your post uses unattractive permalinks. As a result, changing permalinks is a much better alternative than using the default option.

Choice of SEO plugins

In addition to WordPress themes and core features, there are numerous WordPress plugins available to improve your website’s SEO performance. Usually, WordPress will recommend you install a plugin like  Yoast SEO, but there are many others that are just as good and useful.

These plugins enhance key features of the WordPress SEO algorithm, allowing the platform to work even better for your rankings. For example, Yoast SEO gives an in-depth analysis of how to improve on-page SEO for each piece of content and SEO copywriting suggestions. It can also manage your robots.txt, XML sitemaps and more.

In addition, there are SEO plugins that can help you optimize your photos and connect your website seamlessly to Google Search Console and Google Analytics.

Ability to create lightning-fast websites

Google cares a lot about speed, so it uses it as an indicator to rank websites. Google prioritizes pages that load faster, because the faster the page loads, the faster it is for the search engine to crawl and index the entire website and contribute to a better user experience on your site.

Pages with faster loading speed have a lower bounce rate and this encourages users to spend more time browsing the other pages of the website.

Site performance should not be an issue for people currently using WordPress. There are a variety of fast-loading themes to suit every requirement. You may also find plugins that are designed specifically to increase site performance. You can test your site’s performance using  Google’s PageSpeed ​​Insights to make sure everything is working and loading properly.

Optimized for mobile devices

Over the past few years, the number of people using their mobile devices to search online has grown significantly. In fact, smartphone searches account for up to 60% of all internet searches. For this particular reason, businesses need to adapt to this trend if they want to maintain their competitive edge online.

A website is useless if it is not mobile-friendly in an age where mobile devices are more widely used than desktop computers everywhere. Google is adamant about mobile responsive design as a ranking factor. These days, without mobile optimization, it would be impossible for websites to appear in Google’s mobile search rankings.

Protection

 If your site has been hacked, it may still be listed as spam. You may get penalized by Google if this happens.

Fortunately, WordPress is quite secure and its security is constantly being monitored and improved. The WordPress security team makes every effort to keep every WordPress website safe, and if a vulnerability is discovered, a security update will be sent quickly.

Here is the time to point out that it is good to use firewalls configured by specialists for additional protection.

Easy integration into social networks

Social media doesn’t have a big impact on website ranking or SEO, but the links you post on different platforms can help increase your brand awareness, so your rankings will improve if you engage an audience on social media.

WordPress also provides a major competitive advantage when it comes to social networking and SEO. There are many plugins ready to help you get the most out of your social media presence. You can use them to manage your marketing campaigns, add social sharing buttons to your content, embed Facebook, Twitter or Instagram feeds on your website and implement various strategies to convince your visitors to participate in your campaigns on social media.

Conclusion

WordPress not only benefits your website visitors but also the success of your brand. This platform is ideal for companies of all sizes looking to build an online presence thanks to its unique SEO capabilities and tools. It’s easy to use, customizable and constantly evolving, giving your website the functionality it needs.

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